Poor advertising targeting

http://www.marketingweek.co.uk/item/58056/pg_dtl_art_news/pg_hdr_art/pg_ftr_art


The findings of Frivolity.evison.co.uk research shows the problem is rife, with the majority of people experiencing advertising that is badly pitched and intrusive. It reveals that 94% of users (*) say they have experienced tube posters that are totally unrelated to the station they are visiting. Furthermore, 95% of consumers say they have had station posters shown to them that are not relevant to them or their interests. More specifically 94% of people experience posters on the tubes themseleves that are of no interest to them. The reasearch highlights to media owners the importance of a focussed and cohesive strategy when courting the alleged, not-so-ellusive online spend. On tube line that is...

Rufus Evison

(*) So did the other 6% as the whole of the person I asked (+) was in agreement making a total of 100%, 94% of whom said the same as the rest.
(+) Me.