Rufus Evison's Frivolous Reasoning

Understanding Chomsky

2011-09-11T08:52:00.000-07:00

Ideas have colours for me. Sadness can be blue, so the idea that my daughter's hamster (*) has died is tinged with pastel blue. Beyond this, ideas have colour as well. An accountacy protocol would be a colourless idea to me whereas a more lively or lusty idea might be colourful. The hamster idea is essentially a fact, dry and now that it has been true for a few years fairly emotionless. It has faded to a colourless blue tinged idea that rests gently at the bottom of my mind.
That is another thing ideas can do, they can rest gently or foment rest furiously, they can move decisively or drift aimlessly. So what is a green idea you ask. A blue idea is clear and can see red but what would a green idea be? It is one that is growing, perhaps shading those around it, toiling in the fashion of the violent growth of the jungle, ever creative.

Rufus Evison

Rufus Evison advises new businesses

2010-10-08T09:05:00.000-07:00

Rufus Evison is now posting business advice for start up companies at the start up blog!

Rufus Evison

The purpose of meetings.

2010-07-03T07:02:00.001-07:00

One of the reasons people start their own companies is to avoid useless meetings. I have therefore written a piece on the reasons why it makes sense to have a meeting so that you can avoid purposeless meetings.

Another successful week of posting my blog on starting a business more regularly.

Hooray!
Rufus Evison

See more progress on: Write my blog more regularly

A useful online tool

2010-04-23T02:14:00.000-07:00

I came across an interesting search engine called Quintera. It shows you the search results as a tag cloud. Here is a tag cloud for "Rufus Evison" to give you a feel.

The same search engine comes up with a list down the right hand side (about as this text is) that is a more familiar style list of links. I would not say it is the best search list I have seen but it is far from the worst. The tag cloud whilst a bit poorly executed does give an idea about the thing you are searching for which is more than is generally available and could easily provoke you to create a pretier version for a presentation to the board.

Rufus Evison

MY SON CAN READ!

2010-03-22T10:59:00.000-07:00

On Sunday my son did something that I am going to call the start of his being able to read. He has been playing with learning to read for a while. He has been able to puzzle out words when asked to by looking at the letters and trying to say them and so forth. What he did on Sunday was to be playing at something else when he saw the words on and off on one of his toys. Without thinking he read on/off. It surprised him and so he told us what it said.

Before that he might have asked but he would have been clearly working it out before hand. It is the act of reading rather than working out what the word is that was new. I am delighted for him as he has reached that age when he wants to be reading.

Normlly these things are so gradual that you cannot pick a place and say "that is when it started". When there is an exception to this it is wonderful to behold. I remember the day that my Daughter first started walking. Before then she had moved from place to place whilst remaining upright but she was not really walking. It was only when she walked a few steps without thinking what she was doing that I felt she was walking. She was really rather surprised and when she realised proceeded to look herself up and down to work out what had just happened. She then tried a tentative step and fell over. It was clear to everyone that she could walk within a day or so, but that moment was the turning point.

I feel that Theo has reached the same turning point. It wil be a while before he can read anythign put in front of him but the mental switch has flicked and now it is just a question of writtern vocabulary.

My son can read!!!
Yay!

Rufus Evison

Quotation from Theodoric Evison Aged 3 1/2

2010-01-25T11:57:00.001-08:00

I already know that.

I knew that before I was born!

I knew that before I was in your tummy!!

I knew that when dinosaurs were real!!!

Skittles and black hat PR

2009-03-02T05:28:00.000-08:00

Please retweet: I had a rather loathsome thought about how to produce some black hat publicity cheaply and easily. All you need to do is set up a twitterbot to post the following message or a variant of it about once every minute:

ProductX is much nicer than skittles! We have a better website too. Please retweet what we are doing to the skittles site. www.productX.com

It will then show up all over the skittles web site front page (www.skittles.com). If it is not giving enough coverage just up the frequency and it will cover more of the page (currently once a minute will see you in the top half of the page fairly reliably); you need to keep it reasonable though as you don't want to be nasty.

After the skittles site became plastered you then "tip off" all the newspapers about what has been done to the site. Send them screenshots and so forth. There should ensue a furore where skittles get credit for leading the way with social media, product X get credit for cottoning on fast and the whole thing is seen as an amusing battle of wits. To help this along submit articles playing it that way so lazy journos can just copy them. Any good PR firm could make this work,.

If you are really lucky skittles would try some sort of law suit making for even bigger publicity.

Asking around suggested that Nestle might be the best people to sell this to as they are innovative online and sell sweets which compete directly with skittles.

Oh, by the way, the usual black hat disclaimer applies:

"Don't try this at home boys and girls"

Rufus Evison

P.S. One final question: How long before someone uses this as a place to propose marriage? I have already used it to talk to someone, so why not to propose marriage? If Skittle are not forced to kill it first it will happen...

How to lose influence

2009-02-18T07:52:00.000-08:00

I am on twitter. For those of you who are not, it is a micro-blogging site for which I cannot see any reason. And yet I still use it. Each entry is 140 characters long, so "blog entries", or tweets as they are known, are short and often pithy. There are two types of people, those you follow and those who follow you.

I do not often tweet and never anything of note. I do not really see a reason to tweet and so unless I am asking a question, why would I bother? Despite this I have followers. I only follow people I know in some way, so clearly some of them follow me out of politeness. It is hardly much trouble as I am not going to appear on their screens that often, as most of them are following hundreds of people. What is suprising is that I have other followers. My followers out number my followees by more than two to one. This is silly, I have nothing to say.

There are many measures of what influence on twitter means but it seems to generally come down to having lots of followers who retweet (pass on) what you say.

I have noticed that if I start tweeting often then my following (small to start with) goes down. This could be because my tweets lack focus, they do not have a central theme so people who have followed because of one tweet may well be put off by another tweet and leave. That said, having noticed this I became curious about how best to lose influence. Dan Zarrella has done some work on the viral nature of twitter which offers some insight. As does http://bit.ly/iyvVd which talks about how to get your tweets retweeted. It is worth noting that both of these have an underlying assumption that you put some text in your tweets and actually want followers and influence. Having spent much of my time with more influence than I like I am coming at this from the other end. To that end I am going to list my thoughts on how lose influence and avoid being retweeted.

How to lose influence: the rules

* Be rude (asking people politely to retweet sometimes works, as does treating your followers with respect)

* Be random (have no one topic where you could gain a set of followers interested in your usual/main topic)

* Be boring and mundane (the bizarre and interesting gets retweeted)

* Never explain ("How to do X" is useful stuff)

* Be the last to break the news

* Be obscure. If you must have a link (which might add dangerous amounts of credibiliy) then do not explain what it is a link to. Otherwise make bald statements with no backup. Having an explanation and a link is asking to be retweeted.

* Be an outsider (Insider news is difficult to get hold of and so has value)
Tweet when your followers are tired or busy. Busy people will mever see your tweets and tired people will not bother retweeting.

* Do not ask to be retweeted (people might actually do it).

* Avoid times when your followers may be free to retweet and have the energy to be interested in doing it. Middle of the business day or late at night is good. Avoid lunchtime and just after lunch like the proverbial.

* Ungramatical, mis-spelt and trypo-ridden good is.
* Do not retweet. Anything that you retweet has not only value but also can be seen to have value. It is sort of pre-approved.

* Have no followers (so there is no one to re tweet)

It is worth noting that "Have no followers" is last for a reason. Not only is the level of retweeting not as strongly correlated to having lots of followers as you might think, but having no followers is actually hard unless you cheat by blocking everyone. If you are going to cheat then you might as well not botther. I know it is hard because I created a false twitter ID and told no one about it. It has never tweeted and has followers. Most of them are really spambots, but sadly not all of them. Why do people follow a non existent ID that does not do anything???

One final question that I have not tested but if someone draws this to the attention of Dan Zarella he might be able to answer:

Does making your tweet appear to be a retweet of someone elses tweet (even though it isn't) increase your chances of getting retweeted. If you set up multiple IDs to tweet the same things does that have a compounding effect?

Rufus Evison

P.S. It is worth noting that to be boring one must avoid the following topics like the plague (though whether the plague is considered interesting remains to be seen).

1. Sports News
2. US (and possibly other) political parties internal news
3. Cool computers and gadgets (Apple, iPhone, ...) news and developments
4. Insider news on well known companies such as Google
5. Media and entertainment insider news
6. Social media (particularly twitter)
7. New media insider information
8. Mash up and Twitter tools
9. Lobbying within the UK
10. Coupons discounts and offers
11. Collaboration and networking tools

P.P.S. I have followed some of the rules above in this blog post. I just want to state that this is deliberate and not just me being bad at this (although I am bad at it).

Share a jumper to save the planet?

2008-12-13T11:26:00.000-08:00

Another way to do the green thing with style and amusement: A bit silly but http://tinyurl.com/6yerfg provides an altrernative to randomly hugging cold people. Well it removes the randomness for a start...

Things I have found in the books of my sone aged 2 1/2

2008-12-08T07:27:00.000-08:00

Books are an integral part of Theo's (Theodoric's) life. He has been in to them for a long while and over this time I have noticed that there are some good books out there. I am not dismissing the power of Thomas the Tank Engine and the other staples of young people today, but I find them boring. If I find a book boring I am likely to find a way of avoiding reading it to my son. Thus he has a more varied and interesting collection of books than many children his age. I say all this by way of explanation of the list that follows. All of the following appear in books that are no innapropriate to a child his age, but are somewhat more exlectic a set than might be the norm.

What my son read about:

1) Election rigging, Vote for Duck by Doreen Cronin and Betsy Lewin

2) Dynamite, The Three Little Wolves and the Big Bad Pig by Eugene Trivizas and Helen Oxenbury

3) Industrial Action, Click, Clack, Moo: Cows That Type by Doreen Cronin and Betsy Lewin

4) Biassed referees cheatin in international rugby matches, Misadventures of Dougal by Eric Thompson and David Barnett

5) Meteorology balloons, The Iceberg (The Sagas of Noggin the Nog) by Oliver Postgate and Peter Firmin

6) Untrustworthy used car salesman, Bear Buys a Car: A 3-dimensional Reading Book (Hardcover)

There are a fair few others, but these are the ones I can call to mind right now. I may publish more later...

Rufus Evison

2008-08-15T03:10:00.000-07:00

The model of preventing mal-redemption by only letting people print coupons once from their home PCs is just fundamentally flawed!

Untitled

2008-08-03T09:59:00.001-07:00

I have now posted a few more double page spreads from Written in Crayon which is my humorous collections of excerpts from fictional books. I have also altered the image sizes to make them more readable. It kind of messes up the whole blog layout, but makes the book legible, which mattes more. I would welcome comments on the book bits you can see there as more will follow.

I am also debating writing a book on the pitfalls you can encounter within start up companies as they grow. It is the sort of topic where I have a fair degree of expertise, so I would want to see if a publisher might be interested before I started.

Rufus Evison

See more progress on: Get a book published

You can clean the floor if you are good!

2008-07-12T04:49:00.000-07:00

The other day (a bit over a week ago now, I have been too busy to blog) I was sitting down at the table in the conservatory with my two year old son Theo. It was his dinner time and he was eating nicely but he managed to drop something.

Now when he was nine months old I taught Theo about tidying up and he is quite good at it. He enjoys the praise he gets when he tidies or cleans up. His first time tidying up was with me in the bath when I got him playing the game of helping me put the bath toys back in their containers. This was in out old house in Cambridge and the containers were wire corner cage things that are stuck to the wall by suckers. Because there are a limited number of corners above the bath this meant that some of the containers were out of his reach even when he was standing up in the bath, so for those ones he handed me the toys to put away. The rest of the toys he could put in the lower container.

Theo has a routine where he has dinner, then has a bath, then goes to bed and is read a story. I added the sub stage where he would put away his bath toys before he came out of the bath.

Not long after I started him on playing this game whenever I was bathing him Theo had a bath with Coralie (his mummy). Now Theo was, as I said, nine months old at this point so he wasn't really talking yet. When Theo started feeling tired and wanted to go to bed he couldn't ask, not being able to talk, but he decided to start putting away his toys. The problem was that there were not many out so that the bottom cage, that he could reach, was full, so he gave the toy he had to his mother to put in the top cage. She did not know about the new game and thanked him for the toy and then gave it back to him. He looked a little annoyed at her not doing it right and thrust it back at her. She did the same thing again. After two or three more passes he went over to the cage while she had the toy and pointed at it. She finally twigged and put it away, where upon he held up his arms to be picked out of the bath.

I mention all this to give the understanding that he has bought into the concept of tidying things up. So you can imagine that when he dropped something on the floor he wanted to sort it out. Now it had created a splash so it would not be a quick wipe so I had to tell him he needed to finish dinner first. Being an inventive two year old it was entirely possible he could decide, either at the time or in the future that throwing things on the floor would get him a later bed time, so I did not want to set a precedent that would encourage the idea. This left me in the position, if I wanted to break the routine to let him clean up (a good thing for him to enjoy) I needed to set the context properly. I found myself saying:

"You can clean up after dinner if you are really good"

It was about then that it struck me what I had just said. I suddenly thought to myself how lucky I am and how it really doesn't get much better than having to be in the position of saying something like that to your son. At that point I realised that I would have to put this in one of my blogs lest I ever need to look back on it and smile happily.

It was about then that it struck me what I had just said. I suddenly thought to myself how lucky I am and how it really doesn't get much better than having to be in the position of saying something like that to your son.">Rufus Evison

This amused me

2008-05-28T03:01:00.000-07:00

I saw a cartoon that amused me and thought I would share it. I came across it on Matt's blog, which I highly recommend. I have great respect for Matt, so it seems ironic that my first blog to mention him should be the frivolous one.

Sorry matt.
Rufus

P.S. Can anyone mail me with a suggestion for which bit of LGM physics I should cover next?

Ostrich doesn't have quite enough points...

2008-05-28T03:00:00.000-07:00

WWW.XKCD.COM

Carbon Footprint

2008-05-22T03:37:00.001-07:00

I have been asked to look at the term Carbon Footprint and how it appears to search. It seems that most of what you see when you search for carbon footprint are sites whcih talk about carbon footprint calculators. There is also some descussion of the definition of carbon footprints and how they should be viewed in terms of claims by businesses. Does a carbon footprint include the carbon footprint of your suppliers footprints when they were creating the items you use to creat your products for instance. If not the footprint for your product is misleading, if so then the carbon footprints are going to be double counted.

I will probably have to update this to get it to register on search engines itself, but I will see if it manages on its own for the moment. In the meantime a question to ponder: what is the carbon footprint of a blog article?

Rufus Evison

Testing a you tube object

2008-04-17T03:20:00.000-07:00

This is Bill Hicks talking about how he feels Marketers are evil. It isn't as funny as you might hope, but it illustrates the placing of a youtube object within a blog post which will be usefull to me now and again, so I feel it is worthwhile. Those of you interested in retail media may be equally interested in why I chose this particular object.

Physics Explained : LGM Theory and Electricity

2008-04-08T09:12:00.000-07:00

When you run a current through a wire you are effectively giving a push to the little green man at the back of the queue of little green men that run through the wire. He Shouts and then starts to run through the wire. The next LGM will run to avoid him and so forth.

Clearly the reason that a wire gets hot when you run a current through it is that the little green men are doing exercise and so getting hot. If you have a thinner wire they will be more likely to run into each other and fights may develop. Also if it gets very thin the crowding will make it much more work. As well as producing more heat this clearly makes it more difficult to get th LGMs down the wire. This is what we refer to as resistance. This leads us to an equation:

V=IR

V is the voltage (the term for the force you need to get the LGMs going down the wire).
I is for the current or flow of man down the wire. It should be remembered that even though they refer to thuis as I it is the flow of the men, not the men themselves that is meant here.
R is the resistenece they put up to going down the wire at all.

So as you would expect the more resistance the more you need to push them to make them go. The greater the flow of men you are trying to get the more you need to push them too.

If you do not have a circuit the man at the front of the queue will have nowhere to go and so will not be able to move. This means the man behind him is stuck too and so on. In effect this means that is you have a break in the circuit you have a logjam and no one can move.

As the men move they sing, but you will only hear this if you are another LGM. This helps account for a whole lot of intereference effects that I may detail in a later post. Another bit I shall discuss is the blocks of flats people call capacitors and how coming out of a narrow wire can lead to enthusiasm and hence to over crowding and pushback providing oscilations. More details as and when...

It all makes sense really.

Rufus Evison

Privacy and capriciousness

2008-02-20T01:25:00.000-08:00

I wrote the following post a few minutes ago, but have since found out that in fact an email was sent to Bain and Company. The reason I was mentioned is that they are the company I am going to be talking to in a conference call later today. My colleague Oliver Harrison had asked me yesterday if I would take part in the call but did not say which company would be on the call. I am letting this post stand so that we can see if the people I am talking to later have triggered on this post. If nothing else it should be amusing.

Original post follows:
-------------------------------------------------------

I just noticed some web-evidence (webidence?)that someone from Bain and Company had received an email about me and had followed it up by having a quick look. The evidence is not conclusive but is highly suggestive. It is certain that someone from within that company has been looking at me online, and the way in which they have done this suggests they were prompted by an email. As I have mentioned elsewhere the information available on the web is really quite startling. I find myself tempted to contact Bain and Company and offer more information. I imagine this would have a couple of effects if I got the information to the right person:

1) It would make them feel that big brother was watching them and so understand the privacy concerns some people feel about the Internet.
2) It would make them feel that I was good at what I do, at least in the context of web monitoring.

Neither of these seem bad things. A third effect that it would have is that it would amuse me. Taken together these are almost enough to make it worth the bother of trying to find the right person, or at least broadcasting the information throughout their company so that it is heard. Almost enough but not quite.

Instead of making that effort I have decided to leave this to chance. If they are the sort of company they present themselves as being then at least one person from Bain and Company will have a Google alert set up on the company name. They will then see this posting and will either comment or not. If they are not as switched on as they seem they will never know that I noticed them passing.

Rufus Evison

Physics explained: The LGM Unified Theory

2008-01-23T02:50:00.000-08:00

Mathematical models can help describe how the universe works. They are not models of the actual universe, that is for physicists. Methematical models are nice constructs that work within their own scope.

An axiom is a statement of a non-negotiable rule of the model. It is possible to choose a set of axioms that contradict one another. This leads to very boring model universes that collapse in on themselves. If you have a set of rules that do not contradict you can do what you like with them. This can be fun and interesting. It can also be useful. The intention is not to be useful but to increase understanding and knowledge.

When mathematics tries to be useful (as opposed to physics which tries to use mathematice usfully) then interesting things can result. You can end up with things which are clearly wrong, but produce useful results. A good example of this is that a good rough guide to how good someone is at reading is based on their height. There is a strong correlation between height and spelling ability. The reason for this is the obvious one that new born babies cannot spell and many grown-ups can. Providing a mathematical equation for probable spelling proficiency based on ehight is therefore pretty easy. It will generally be reasonably accurate within limits and could even be useful if you had a need to predict the spelling ability of people from their height. To try to turn this into a statement about the real world would be a mistake as the Questionable Cause Fallacy would be easy to fall into.

The LGM unified theory is useful for begining scientists (those with of height) to remember how objects behave in the real world and so predict their behaviours. The LGM theory is entirely based on a fallacy. The fallacious assumption is that all physics is actually the product of teeny little green men. This is pretty easily seen to be unlikely from the fact that many things in this world are not green, but even that can be argued. Ignoring the fact that it is not actually based on a correct set of axiom this theory can be useful and amusing.

I will go into detail in later articles, but an example might be to suggest that Gravity was caused by little green men standing on two objects and pulling them together. Due to the way they have to stand on each other's shoulders in decreasing squares the amount of them that are actually holding each other at the point where one stack reaches the other goes down as the square of the distance between the two objects, so gravity works to an inverse square law.

That is an example of the potentially useful and ultimately frivolous unified LGM Theory. Over time I will be publishing some more ultimately pointless envestigation of this theory. If anyone has any particular points of physics that they feel need explaining just let me know and more will be forthcoming.

Rufus Evison (theoretical physicist*)

(*) In practice not a physicist, but one theory is that I might be a physicist.

Rufus What?

2008-01-02T07:20:00.000-08:00

I was looking at my post that said I came up quite heavily if you google "rufus web analytics" and so I took to wondering what other terms would find me, as well as what terms might find my friends. I count 'a find' if the person I am looking for comes up in the top 10 on google for a search term (without quotation marks) of their first name and one or two other words. Clearly having an unusual first name helps me in this game, but not everyone I know has that advatnage.

I think it is fair to say that William TP is well known in the field of anagrams as he totally dominates the results for "william anagrams" even though his first name is fairly common. Despite my having an unusual name I only manage two or three in the top ten for "rufus anagams" as I do not really have much of an interest in anagrams except peripherally due to knowing William.

Kirsty, a colleague of mine who works with retail media in digital channels comes up at the top for "kirsty retail media", which is indicative of her expertise.

The question is, what term do you need to put next to your name in order to appear in the top ten? What does that say about who you are?

Rufus Evison

P.S. Other terms I have noticed I do show up on include "rufus retail media", "rufus stag" , "rufus evison", "rufus punt", "rufus director", "rufus entrepreneur", "Rufus reasoned", "rufus coralie" (Coralie being my wife for those of you who do not know). I suspect there will be others that reveal much about me, but without knowing what to look for how will I find them?

Rufus Sexgod

2007-10-08T01:56:00.000-07:00

This is another frivolous entry caused by the search optimisation goal I have on 43 things (http://www.43things.com/things/view/1688159). This one is caused originally by me mentioning that I came up quite a bit if you searched for rufus web analytics on google. I said this was in part because Rufus was an unusual name and so it skewed the probabilities with respect to search. This was followed by Andy G saying that he would search on rufus sexgod and see if I came up. I said I doubted I would but didn't think it was a hugely popular term so it *might* be possible to change that with a lot of work. I should never have said that. He has taken is as saying I might try to do the work to move "rufus sexgod" up in the rankings. I will clearly not do that level of work, but I feel the least I can do is put a page with the term "rufus sexgod" in on the web somewhere. My frivolous blog seems the sensible and safe place to put the term Rufus Sexgod, so here it is.

Rufus "Rufus Sexgod" Evison
ReasonedRants.blogspot.com
get in touch with me and say Hi!

Poor advertising targeting

2007-10-04T09:01:00.001-07:00

http://www.marketingweek.co.uk/item/58056/pg_dtl_art_news/pg_hdr_art/pg_ftr_art

The findings of Frivolity.evison.co.uk research shows the problem is rife, with the majority of people experiencing advertising that is badly pitched and intrusive. It reveals that 94% of users (*) say they have experienced tube posters that are totally unrelated to the station they are visiting. Furthermore, 95% of consumers say they have had station posters shown to them that are not relevant to them or their interests. More specifically 94% of people experience posters on the tubes themseleves that are of no interest to them. The reasearch highlights to media owners the importance of a focussed and cohesive strategy when courting the alleged, not-so-ellusive online spend. On tube line that is...

Rufus Evison

(*) So did the other 6% as the whole of the person I asked (+) was in agreement making a total of 100%, 94% of whom said the same as the rest.
(+) Me.

Should I publish a different book through LULU?

2007-10-02T11:29:00.001-07:00

I have a completed book that I have not tried to get published to any real extent because it is not of a type likely to make money. Not that I mind that, but publishers do tend to prefer an incentive. The problem is it does not fit any of the standard formats that Lulu.com uses. Should I make the effort to completely reformat it? If so do I need to buy software to convert it from word or is there a free way to do that?

Rufus Evison
ReasonedRants.BlogSpot.Com

See more progress on: Get a book published

The Test Article About Rufus Wainwright, Rufus Sewell, Etc...

2007-10-01T12:37:00.001-07:00

This is the article I posted in the frivolous blog, cross posted here to test the effect.

What’s in a name?

I decided, for fairly frivolous reasons, to google Rufus and see what I got. I was expecting to see more of Rufus and Chaka Khan than I did. Clearly I am out of date. It was all Rufus Wainwright this, and Rufus Wainwright that. If I were after Rufus Wainwright MP3s I would have found them in an instant (or more likely an enticement to sign up for spam disguised as an offer of free MP3 tracks).

Rufus Sewell got a look in, as did Rufus King, Rufus Thomas, Rufus W Johnson, Rufus Stokes, Rufus Zyrtec (with a cool name like that you will get found on the web) and finally Rufus Shinra. Sadly no Rufus Evison (well not in the pages I bothered to go through. I guess in a way this is good news. I am not famous. I do not want to be famous. Even as a child I wanted to be rich and respected not rich and famous. I like to think that in my field, (web guru/web analytics/Internet stuff) I am fairly well respected, so I am happy.

Finally, hallelujah, something about Rufus the name. A link called Definition of Rufus. It was not actually a real page, just a broken link, but it was not about Rufus Wainwright! This gave me more satisfaction than I care to admit.

Interestingly enough I did see that a web design house in Sunderland owns rufus.co.uk which I had considered buying years ago before going for my surname instead. If they felt like selling it I would actually be interested, but I cannot see a company called Rufus selling a domwin name like that, even if they do not seem very good at Search Engine Optimisation (page 9?!?).

So, this article is perhaps of interest to anyone called Rufus themselves, but why would I bother putting it in a blog? Even a frivolous blog does not need so many examples from a google search. The answer is that I am doing an experiment in online branding (see ReasonedRants.Blogspot.com). This is part of why I am interested, but not the whole story. The rest is I am interested to see what affect putting all these Rufus references have on a page. It might even turn up on the search engines…

Rufus Evison
JustTheRants.BlogSpot.Com

See more progress on: Experiment with on-line branding

Rufus Evison, Not Rufus Wainwright!

2007-09-30T12:19:00.000-07:00

What’s in a name?

I decided, for fairly frivolous reasons, to google Rufus and see what I got. I was expecting to see more of Rufus and Chaka Khan than I did. Clearly I am out of date. It was all Rufus Wainwright this, and Rufus Wainwright that. If I were after Rufus Wainwright MP3s I would have found them in an instant (or more likely an enticement to sign up for spam disguised as an offer of free MP3 tracks).

Rufus Sewell got a look in, as did Rufus King, Rufus Thomas,Rufus W Johnson, Rufus Stokes, Rufus Zyrtec (with a cool name like that you will get found on the web) and finally Rufus Shinra. Sadly no Rufus Evison (well not in the pages I bothered to go through. I guess in a way this is good news. I am not famous. I do not want to be famous. Even as a child I wanted to be rich and respected *not* rich and famous. I like to think that in my field, (web guru/web analytics/Internet stuff) I am fairly well respected, so I am happy.

Finally, hallelujah, something about Rufus the name. A link called Definition of Rufus. It was not actually a real page, just a broken link, but it was not about Rufus Wainwright! This gave me more satisfaction than I care to admit.

Interestingly enough I did see that a web design house in Sunderland owns rufus.co.uk which I had considered buying years ago before going for my surname instead. If they felt like selling it I would actually be interested, but I cannot see a company called Rufus selling a domwin name like that, even if they do nto seem very good at Search Engine Optimisation (page 9?!?).

So, this article is perhaps of interest to anyone called Rufus themselves, but why would I bother putting it in a blog? Even a frivolous blog does not need so many examples from a google search. The answer is that I am doing an experiment in online branding (see ReasonedRants.Blogspot.com). This is part of why I am interested, but not the whole story. The rest is I am interested to see what affect putting all these Rufus references have on a page. It might even turn up on the search engines…

Rufus Evison
JustTheRants.BlogSpot.Com

Theengs? I don't want no steenkin' Theengs!

2007-09-28T09:17:00.000-07:00

I have been asked about decluttering life and avoiding gathering too many things.

I am something of an expert on gathering too many things because i have done it for most of my life. I am also a bit of an expert on stopping as I have helped people 9including myself) to do this.

I have found that a good way to slow down on buying things (and nowadays I pretty much do not buy things except as replacements) is to look at them and ask the following questions:

1) Do I need it? (Want does not count)
2) Who would I give it to?
3) Where would I put it? Is there really space?
4) When (exact dates) would I use it for the first and second times?

If you cannot immediately answer question 4 you probably do not need it.

I have a set of rules on owning things I wrote for my mother who is an even worse horder than I used to be. I put them upside-down on a T-shirt so she could look down at them any time she contemplated buying anything. I will see if
I can find them (once we are unpacked from the move) and post them as another article.

Rufus Evison
ReasonedRants.BlogSpot.Com